Captions and Keywords
You can help us add your material quickly if you
provide accurate captioning. This is time consuming but, being the primary way buyers find your images, a little work
pays dividends later.
First and explanation of how we need it done. You
see, captions and keywords are related, but distinctly different, beasts! Both are textual but captions are more descriptive.
Captions describe in words what you can see.
Keywords are related terms outside the obvious visual context. For
example an image captioned ‘woman dancing’ may have the keywords ‘female
artistic movement art pose leotard’.
Both caption and keyword text should be stored inside the image in the
IPTC fields. IPTC is the industry standard method for attaching text to
images for digital transmission and identification. This can be done using
Photoshop. See under the File menu for File
Info and enter subject details under Caption and
keywords under Keywords If you have Photoshop CS the Caption field is called 'description' for some reason best known to Adobe!
A caption is the text that appears below images on our lbrary pages
and is vital for search engines to index your images.
Captions should be…
- maximum 255 characters long (but ideally
shorter, too much is as bad as too little)
- Alphanumeric (letters or numbers – no
special characters like linefeed)
- Place taken i.e. country AND
county/state/region (if geographically relevant)
Natural history subjects should be identified by their Latin Name in the caption.
The most important field to get right! Why, people actually buy keywords - not images!
You should keyword your images in the IPTC keyword field. Use spaces to delimit
the keywords NOT commas, dashes, colons etc.
6 keywords maximum please
We have a very sophisticated system that can
generate keywords from captions. You therefore do not need to
duplicate words that are already in the caption field.
Keywords may be abstracts, concepts, and any other words you think
someone might type in to find your image.
The category field is called Headline by Adobe. Enter the name
of an existing category in the library.
We automatically generate keywords from category and place hierarchies. For example
an image under 'London' will get 'England' and 'UK' added without you needing to.
Just look at the category 'tree' and you will see UK>England>London. Categories
can also have keywords. For example UK will also add 'Great Britain' without you
doing a thing!
Fill in at least one of the following… Location, City, State/Province (county) with
an existing place
Need a new place or category? Just ask. In the meantime assign
it to the category/place that is the natural parent.
Above all, Please remain consistent!